RESELLER BASICS
How to Calculate Reselling Profit
Understand revenue, costs, fees and the difference between sales and actual profit.
Start with the fundamentalsTHE RESELLER TOOLBOX RESOURCE HUB
Practical guides for selling smarter.
Browse straightforward advice for resellers, from calculating real profit and understanding margins to pricing items on Vinted, eBay and Depop. Pick a topic and put the advice into practice.
BROWSE ALL GUIDES
Advice for every stage of your resale journey
Whether you're checking a potential buy, working out a listing price or reviewing your results, these guides cover the basics. Marketplace fees and policies can change, so check the current rules for the platform you're using before you list.
VINTED SELLING
Vinted Pricing Guide
Set a sensible asking price, think through offers and account for the costs that affect your return.
Price items with confidenceEBAY SELLING
eBay Pricing Guide
Compare similar listings, consider selling costs and choose a pricing approach that fits your item.
Plan your eBay pricesDEPOP SELLING
DEPOP SELLING
Build clearer listings, research comparable items and make more informed pricing decisions.
Improve your Depop workflowPROFIT & MARGINS
Reseller Profit Margin Guide
Learn how to calculate margin, compare products fairly and avoid confusing margin with markup.
Make the numbers clearerTURN ADVICE INTO ACTION
Know your numbers before you sell.
Use the free calculator to estimate costs and profit, or explore tools to help manage stock, expenses and sales.